Aleph Group was born after many years of struggle with an industry obsessed with remaining loyal to the old paradigms of how business needed to be conducted. Our approach was conceptualized into two independent ventures devised from scratch with the sole objective of finding an innovative manner of serving the many participants of the whole value chain.

We based this on the understanding that we were in the business of solving problems, not selling products; this led us to focus our energy on mapping as clearly as possible the reality of our challenge. Our ideas ended up materializing in three business units. They were devised from scratch with the single objective of finding a better way to serve the many participants in our extensive value chain.

Eventually, what we realized gave way to what some tire industry leaders today call "an original and daring solution". Others define us as "those who were able to anticipate future market needs with a holistic approach.