Aleph Group was born after many years of struggle with an industry obsessed with remaining loyal to the old paradigms of how business needed to be conducted. Our approach was conceptualized into two independent ventures devised from scratch with the sole objective of finding an innovative manner of serving the many participants of the whole value chain.

It is at its most fundamental level the result of a believe system that wasn’t afraid to challenge the status quo. One that was grounded in looking at today’s business world as a “problem defining pursue”. Our versions of the definitions gave way to what today is called by some tire industry leaders as“a very bold original solution”. There are others portraying us as “those capable of anticipating the future needs of the market with an audacious integrated approach.”

The driver was a very personal philosophy centered in imagining a universe where all stakeholders could hope to “feel” their needs as properly cared for. In time, with the help of clear metrics, we were able to take what “felt intuitively right” to irrefutable hard facts. Everything was done for the attainment of what could promise a sustainable future for all involved.